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Client:  Kracie Home Products,Ltd.
Design Company: TIDE INC.Product Design: Ayako Hanada
Creative Direction: Daisuke Hasegawa
Art Direction: Maori Satou
Design: Kazuhiro Watanabe
Country: Japan

DESIGN:

The former package was very distinctive and popular. The purpose was to add new fascination but retain its appeal. We expressed devotion and elegance with the image of a woman in a silk dress.

FUNCTION OF PACKAGING:

We calculated the base area to reduce the weight of the contents as much as possible, and then adjusted the centre of gravity to achieve optimal stability of the container. We developed a shampoo bottle with better design and greater usability.