Hanisul Cosmetic Rebranding

Hanisul Cosmetic Rebranding

Client: Medical O
Design: GRAFY.LLC
Creative Direction: Eung Suk Kim
Design: Yeaji Hong
Country: South Korea

Hanisul had a brand impression based on the stereotypical traditional medicine rather than the modern cosmetic design trend. In addition, the target age group was higher than the actually analyzed figure. From this market point of view, we had to make suggestions by melting customer needs and brand philosophy. We built design systems by redefining beauty factors and giving meaning to the various design elements which are between tradition and modernity.