HIDARI left-handed can opener

HIDARI left-handed can opener

Client: HIDARI
Design Company: drawrope
Creative Direction: Aya Kato(LANCH Inc.), Shingo Kato(LANCH Inc.)
Art Direction: Masao Shirasawa(drawrope)
Copy Writing: Shingo Kato(LANCH Inc.)
Photography: Hiroaki Tanooka
Country: Japan

Most products are made for right-handed users—and can openers are no exception.
At HIDARI, we have redesigned the standard Japanese can opener to be more user-friendly for left-handed individuals.

For safety reasons, the packaging needed to be a box to protect the blade. However, with a box, the contents are hidden, making it unclear that the product is designed for left-handed users.

To address this, we used line drawings to give the impression that the contents are visible through the packaging, and designed it using our original brand font.

This product is designed not only for left-handed users, but also with the hope that right-handed people can gift it to their left-handed friends.