KISEKI

KISEKI

Client: FUKUDA HAMONO KOGYO CO., LTD.
Design: DESIGN PERSON
Art Direction / Design: Naoki Yokoyama, Sae Kondo (DESIGN PERSON)
Creative Direction / Copywriting: Toru Tsuzuki (TRUE)
Product Design: Takashi Honda (Design Studio CRAC)
Photographer: Hiroaki Tanooka
Country: Japan

The packaging of KISEKI: features a design depicting the landscape of Seki City, Gifu Prefecture, where the knives are manufactured. When opened, it reveals an interactive detail: illustrations are reflected on the blade, allowing users to experience the uniquely high reflectivity of tungsten carbide.

The concept of “a delicious and enriched life” is expressed visually, creating a world that can be savored with the eyes. An accompanying booklet includes photographs capturing the scenery of Seki, delivering not only the product but also the memories and stories of the region to those who receive it as a gift.