HINOK THE SOAP

HINOK THE SOAP

Client: hinok
Design: hinok
Creative Direction: Park Sohee
Art Direction: Lee Hana
Country: South Korea

Hinok the Soap is a handmade soap made based on sustainable values. We develop all products and design packages from the user experience perspective. Soap has the great advantage of not needing a plastic package, but has the disadvantage of being easily brittle, so it was designed with a loop type that allows it to dry easily, taking into consideration not only a sustainable user experience but also aesthetics. By using this soap, your bathroom will become more concise.

Hinok the Soap is made using cypress water and cypress oil extracted from leaves and stems obtained during the pruning process of cypress forests in Jeju island. The dark green color of the soap is a representation of the color of the cypress forest using natural edible powder. The package design looks like a wooden pillar, a bell-shaped ornament, or an arch-shaped door. Using the product means entering nature. This shape is the brand's signature form and is used throughout brand packaging.

The paper used in this soap is FSC-certified 100% recycled paper with a natural dusting and printed with soy ink. Additionally, the package design itself was designed to be in the form of a gift.