Quadraft Brewing - Zoo wild ale a wild ale fermented with mixed

Quadraft Brewing - Zoo wild ale a wild ale fermented with mixed

Client: Quadraft Brewing
Design: After Path Design
Creative Direction/Design: Chai Kunpeng
Country: China

The food that the 22 animals eat in their natural wine environment is the raw material for the wine. In order to interpret this natural wine itself, a forward-looking, organic, and ground-breaking design language - silhouette - was utilized. We tried to preserve the wild, rugged vitality of nature in the design, and used the rough-and-tumble method of camping as the main visual element, along with the textual information of the winemaking method, to form a never-before-seen visual system. Black and white are used as the main colors of the package.

The target audience is a special group of people who like natural wines, sour beers, and full flavors, and a mass group of acidophilic Chinese people.

The materials used are the lowest cost sustainable and environmentally friendly materials, using the most cost-effective and at the same time better expressive materials, we want to convey a concept: the most appropriate design with the most appropriate economic materials.

The black design on a white background; the rough kraft paper; and the richness and warmth of the hand feel respond to the exploration of nature. As the founder says: we may have evolved but deep down we are still animals. The ever-increasing animal graphics and food are the life force of nature and of this wine.