KANEBO SKINCARE

KANEBO SKINCARE

Client:  Kanebo Cosmetics Inc.
Design Company: CURIOSITYCreative Direction: Gwenael Nicolas
Country: Japan

As a global cosmetics brand established under the credo "Make Your Life a Masterpiece", KANEBO offers a skincare line based on Chrono Beauty, a concept that focuses on changes in the skin and mind to provide skincare treatment at the optimal time, feeling the rhythm of beauty.

The skincare line was inspired by the power of nature and designed with a motif of an endless, unbroken flow of water to conjure a poetic image of perpetually moisturized skin and the flow of time across each day, month, year and our entire life.

Especially striking is the design of the lid, which evoked a downward rush of water reminiscent of the flows of time and natural energy.