LieVe Brand Ideneity Design & Packaging Design

LieVe

Client: LieVe
Design Company: AURG Design
Creative Direction: Songyee Paek
Art Direction: Jintaek Park
Design: Songyee Paek, Jintaek Park, Hanbin Lee
Country: South Korea

LieVe is a lifestyle brand for companion families.
Companion animals were personified and expressed as family members, not just animals.

The happy relationship between humans and companion animals was expressed as a focus.
The heart logo in the middle cut form expresses a companion animal with humans, and the type with the stroke sticking out or the crooked text placement method maximizes happiness.
The personified illustration also added wit to the brand's visual.