JapanTOPAWARDS ASIADecember 19, 2019Winners, Beauty & Health, 2019, Plastic, Glass, Monotone, Typography, Soft Neutral

longleage selfcare series

JapanTOPAWARDS ASIADecember 19, 2019Winners, Beauty & Health, 2019, Plastic, Glass, Monotone, Typography, Soft Neutral

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longleage selfcare series

Client: LONGLEAGE
Design Company: AWATSUJI design
Art Direction: Misa Awatsuji
Design: Maki Awatsuji, Yoko Fukahori
Country: Japan

longleage self-care series was developed to moisturize and maintain strong and healthy nails. Its desire for users to have healthy and beautiful nails is reflected in the products’ packaging. The long bottle-cap (bottle-cover), for example, not only catches the consumers’ attention, but symbolizes the brand’s resolute attitude towards its continued exploration of “true beauty”. The soft curve or wave design at the end of the bottle-cap expresses the concept of moisture and freshness. The use of soft color shades and tones along with the decorative curve accent heightens the products’ minimalistic directness. It also adds a sense of high quality feel to the brand.

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