Outstanding in Appearance | FOOD
"One of the charms about the sweets from Nakayama Seika is its nostalgic and simple appearance. I wondered whether I can bring to life the characteristics of these sweets by creating a classical and catchy package; and challenged myself to omit any unnecessary design elements through an expression of a single picture.
The direction for the pictures take to heart to communicate the deliciousness of the sweets even before opening, and to have a gentle impression that will be loved by people of all ages."
Client: NAKAYAMASEIKA CO.,LTD.
Design Company: ujidesign co.,ltd.
Art Director: Yutaka Maeda