Outstanding in Creativity | BEVERAGE
"This is a tea brand with single origin concept in contrast of blended tea in general. The information of production is arranged orderly: Index Number, Category, Taste Index, Short Description, Name of Tea, Location, Farm, Altitude, Steam Level, Temperature of Roast and Time of Roast. You can encounter a tea in both qualitative and quantitative way. The colors of tins are defined by an algorithm driven by the information. According to that the algorithm keeps away designers from deciding colors individually, the package is going beyond the border of language and culture."
Client: LUCY ALTER DESIGN, inc.
Design Company: LUCY ALTER DESIGN, inc.
Creative Director: Mikito Tanimoto / Satoshi Aoyagi