SETOUCHI ROYAL OYSTER

SETOUCHI ROYAL OYSTER

Client:A&C Ltd.
Design: nottuo Inc
Creative Direction: Kohei Suzuki
Art Direction / Design: Yuka Taniguchi
Country: Japan

This is a package for a high-priced lineup of oysters in oil. In order to convey the original deliciousness of the ingredients, we used black throughout, creating a minimalist yet high-quality, luxurious feel with the texture of the paper and unobtrusive printing. Oysters were abstracted and incorporated into the design elements and printing expression. The outside of the shell is decorated with curved lines on the entire surface, and even the thin ruled lines are accented with strong and weak lines.
The shine on the inside of the oyster shell is created by using gloss foil to create a sense of luxury.