shu uemura TSUYA skin

Shu Uemura TSUYA Skin

Client: shu uemura
Design Company: nendo
Designer: Oki Sato
Country: Japan

I want to express shu uemura’s concept of ideal skin which is smooth, soft, and transparent, reflecting the gentle rippling of water. through imagery of waves rising to the surface of the bottle, bringing a sense of tension that drifts on throughout the entire package, I was able to express a gentleness and beauty born from within through the bottle of TSUYA skin.