ASKUL Alkaline Battery Standard

ASKUL Alkaline Battery Standard
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Outstanding in Functionality | OTHERS

“Quality upgrade requires design update - evolutional and iconic battery design was redesigned to express its upgrade in quality. New design yet still keeping the core essentials; simplicity, colour coding, bold graphics, and easy navigation. Iconic, simple, yet bold graphic of numerals define the size of the product in an intuitive way like before. This new playful colour scale will communicate the improved performance of a battery yet create a distinctive difference from the high-performance series - white base colour indicates standard battery series and coloured numerals creates easy navigation.”

Client: ASKUL Corporation
Design Company: Stockholm Design Lab
Creative Direction: Björn Kusoffsky
Art Direction & Design: Fredrik Neppelberg
Country: Japan

Find out more on: ASKUL and LOHACO.