ChinaTOPAWARDS ASIABeverage, 2020, Soft Neutral, Winners, Paper

BASAO Gongfu Teabag Collection

ChinaTOPAWARDS ASIABeverage, 2020, Soft Neutral, Winners, Paper
BASAO Gongfu Teabag Collection
 
 

BASAO Gongfu Teabag Collection

Client: BASAO tea
Design Company: (shame-on-you) office
BASAO Director: Yanfu Chen
Brand & Design Manager: Birgit Yuen
Designer: Rose QR Lin, Ray KJ Chen from (shame-on-you) office
Country: China

 

BASAO’s Gongfu Teabag collection features a packaging system based on a visual concept of an “archive”, including the highlight of a drawer box and specific tasting cards. The user experiences with BASAO teabags have also implemented the archive concept in details; the box opening portrays how one search through a file drawer, while the tasting card indicates the tips as an index card and the stacking of the boxes displays an elegant collection. The packaging was designed to communicate BASAO’s expertise in tea crafts and the brand’s commitment towards artistry, authenticity and sustainability.