Echigo Miso SETSUJO

Echigo Miso SETSUJO

Client: Leruhi Co., Ltd.
Design Company: NIGN Co., Ltd.
Creative Direction / Art Direction / Design: Kenichiro Ohara
Executive Creative Director / Production: Tatsuo Tanaka
Country: Japan

A premium miso crafted by a contemporary master artisan. Using only carefully selected ingredients, it is brewed in small barrels—like single cask whisky—to achieve meticulous fermentation and maturation. The packaging fully reflects the product concept, featuring the artisan’s signature, cask number, and serial number to convey a sense of exclusivity.