fukiya no benidaruma & fukiya no benitengu
fukiya no benidaruma & fukiya no benitengu
Client: SATOBENISYOUTEN
Design Company: COCHAE
Art Direction: Yosuke Jikuhara
Design: COCHAE
Country: Japan
The design concept conveys the perfect balance between spiciness and sourness. Using the daruma and tengu motifs as packaging, the product box evokes a strong presence when displayed on shelf.
The product concept uses simple ingredients like chilli and citrus fruits from the region to hand make additive-free seasonings.
Bob Lawson
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