Fly Me To The Moon（Yokan Fantasia “Fly Me to The Moon”）
Fly Me To The Moon（Yokan Fantasia “Fly Me to The Moon”）
Client: Nagatoya Honten Co., Ltd.
Design Company: Yoichi Honda Design Office
Creative Direction: Shizuka Suzuki
Art Direction & Design: Yoichi Honda
Japanese Illustration: Reika Masuda
Country: Japan
Created from the desire to have more people enjoy traditional Japanese confectionary, Fly Me To The Moon is a new type of yōkan that integrates traditional manufacturing methods with modern taste and design of today. As a new way to enjoy Japanese sweets, cutting and diving the product depicts a perfect fusion of Japanese and Western style, along with the story of a blue bird that gradually stretches its wings and a landscape with a moon that slowly changes from crescent to full. The illustration and imagery was drawn by a Japanese artist, Reika Masuda. Using such motifs as characters to create a fairytale-like story evokes a certain level of expectation but also interaction, conveying a deeper worldview. Having the same title as Frank Sinatra’s jazz piece creates a more complex fun.
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