ICE CREAM PARLOUR COSMETICS

Ice Cream Parlour Cosmetics

Client: Shiseido Japan
Design Company: Shiseido Creative Division
Creative Direction: Asako Hase
Art Direction & Design: Kaori Kondo
Country: Japan

Launched in March 2018, the makeup line “ICE CREAM PARLOUR COSMETICS”, targets young audiences in their teens and early 20s. We used ice cream as the motif to convey fun and playfulness - product colors and names were inspired by ice cream flavors.

For the eyeshadow, florescent color was mixed into the container to bring out the pop-vivid feel. By applying a semi-transparent matte printing on the lid, we made the product appear frosted - like frozen ice cream.

For the lipstick, we introduced a lip-shaped rouge printed on a card for easy use and disposal. This hassle free product is easy to apply and carry. Visit our website for the full Ice Cream Parlour experience!