Outstanding in Creativity | BEAUTY & COSMETICS
“Launched in March 2018, the makeup line “ICE CREAM PARLOUR COSMETICS”, targets young audiences in their teens and early 20s. We used ice cream as the motif to convey fun and playfulness - product colours and names were inspired by ice cream flavours.
For the eyeshadow, florescent colour was mixed into the container to bring out the pop-vivid feel. By applying a semi-transparent matt printing on the lid, we made the product appear frosted - like frozen ice cream.
For the lipstick, we introduced a lip-shaped rouge printed on a card for easy use and disposal. This hassle free product is easy to apply and carry. Visit our website for the full Ice Cream Parlour experience!”
Client: Shiseido Japan
Design Company: Shiseido Creative Division
Creative Direction: Asako Hase
Art Direction & Design: Kaori Kondo