Marshmallow Ice Deshu

Marshmallow Ice Deshu
marshmellow_HP_part 2.jpg

Outstanding in Appearance | FOOD

“Packaging design for a new kind of ice cream - sandwiching ice cream between two marshmallows. Based on our corporate slogan “to play”, we have developed various playful products and packaging designs. For this product, in order to generate noise on SNS,  we chose to illustrate six different types of girls on the front of the packaging, so consumers can have the freedom and fun to choose.”

Client: Akaginyugyo Co., Ltd.
Design Company: Akaginyugyo Design Team
Creative Direction: Kenta Takahori
Art Direction & Design: Mayuko Shibata
Illustration: Kenta Takahori, Kanako Hirai and Mayuko Shibata
Country: Japan

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