Johnson’s Cottontouch

Johnson’s Cottontouch

Client: Johnson & Johnson
Design Company: Cowan
Design: Cowan Asia
Country: China

Introducing Johnson’s® CottonTouch® - our new standard of gentle care for newborns. The unique, velvety soft textures offer a comfortable non-greasy skin feeling unlike anything you and your baby have ever felt before.  That’s because we’ve blended the softness of real cotton – one of the lightest and gentlest ingredients in the world – with only pure, purposeful ingredients to create washes and lotions that are breathable, leave no residue and need only the gentlest touch to apply.