YO

YO

Client: TAKAKURA NEW INDUSTRIES INC.
Design Company: village®
Creative Direction: Yoshitaka Haba
Art Direction + Design: Rikako Nagashima
Design: Hiroyuki Inada
Country: Japan

This shampoo and treatment are carefully produced by scraping off the excess ingredients and only using the necessary ones; same attitude with its design. The product information is fully disclosed and acts as the face of the product. All products are packaged in aluminium pouches as refills and in order to reduce waste. The refill bottles are made of tritan: a light-weight resin material that is kind to the skin and can be used for as long as possible. The concrete, plaster-like appearances create an orderly and weighty feeling when placed or displayed in one’s bathroom. Just like putting one’s hair in order, the refill bottle aims to put one’s space in order.