KAGUWA

KAGUWA

Client: KAGUWA
Deisgn: Koyuki Inagaki
Copy Writing: Mariko Hara
Country: Japan

KAGUWA, a select brand of Japanese pure black tea, sells only carefully selected varieties of tea, in which the tea leaves themselves are fragrant. No ingredients are added for flavouring.

In order to embody the concept, the design is kept minimalistic, with only necessary decoration and processing. The logotype is designed with large counters and curvy lines, made to subtly remind the aesthetics of hiragana letters. A petite, curvy can has been chosen, to which a product 'tag' is attached in a way that it gives an organic curve. Given that e-commerce is the main sales channel, it was important that the silhouette is distinctive.

To express the aroma of tea, the names of traditional Japanese colours are picked as a naming system that the tea sommelier can utilise to express the aromas of the seasonal tea selection.