GOKAGO

GOKAGO MATCHA (TOKU, NIN, RAI, SHIN)

Client: RAKUSHUSHA Corp.
Design Company: Studio Miz / Econosys Design
Creative Direction: Mizuho Tsuji
Art Direction: Mitsutaka　Nakao
Project Management: Yuji Kinoshita
Country: Japan

A specialty Japanese tea shop & tea stand.
Located at the gate of Kyoto’s Kiyomizu-dera Temple, the shop’s name reflects the wish that “everyone may be blessed and protected by the temple’s Kannon deity.”
To distinguish itself from the typical souvenirs found near the gate, the entire brand is coordinated with refined design, especially the packaging, which uses textured, high-quality paper and materials.
Targeting women of the working generation, the brand aims for a fresh style—neither traditionally Japanese nor Western—by incorporating unique illustrations that leave a lasting impression.