Outstanding in Form | Others
"The brand firmly believes in the viewpoint of Virginia Woolf—a woman should be given a room of her own, and the bedroom is the most personal and secret place that she contacts. The aroma of the bedding and pillow permeates the room and accompanies her into sleep. It is believed that it brings her sweet dreams every night. The use of perfume is pretty personal. Different perfumes are used with different moods, different weather, different seasons, different days and nights. When the aroma and sense of smell “touch”, there are only you, the aroma, and the sparkles between them. At that moment, it is a form of private space. So, love yourself dearly to the full as if you are in the mood of opening a gift from afar, which are the feelings the brand creates from the design. Even a small pretty bow is a good mood they give to their customers. Whether black or white, colors always give out good mood."
Design: Lady Elephant
Creative & Art Director: Emily Sung