Outstanding in Form | Beauty & Cosmetics
"Sum37 is a naturally fermented cosmetic which restores and clearly regenerates the vitality of human skin with the energy of the life living and breathing for a long time.
The design of Sum37 is infused with the master artisan’s delicate spirit. This allows Sum37 to be concealed with elegance and simplicity which are inspired from oriental sentiment and beauty of long lasting time.
Sum37 creates beauty through putting grace and sophisticated lights within our oriental sentiments. These elements are refined and express the beauty of simplicity and comfort in cosmetic package."
Client: LG Household & Health Care
Creative & Art Director: HyunJin Yeo
Designer: Minjung Han, Jinwon Park
Country: South Korea