Laneige Beauty Library

Laneige Beauty Library

Client:  Amorepacific, Laneige Design Team
Design Company: Double–DArt Direction: So Yeun Park (Amorepacific), Minjae Huh (Double-D)
Design: Boram Kwon, Heeseung Lee
Country: Republic of Korea

The witty idea started with the grand concept “Beauty Library,” in which each set of various products could become a book, and a collection of all “books” or sets in the year could mean “My Own Beauty Library.” The project includes various graphic elements inspired by books as motif, and packaging items and paper boxes can be opened sideways using magnets, like opening books. All graphic elements are consistent throughout all global sets, which help increase connections between product sets and strongly appeal to the concept of “Beauty Library”.