LEMON MYRTLE PRODUCTS

LEMON MYRTLE PRODUCTS

Client: Lemon Myrtle Laboratory Inc.
Design Company: TETOTETO Inc.
Creative Direction: Goki Inoue
Art Direction: Aya Yagi
Copy Write: Akiko Yamaguchi
Illustration: Misaki Kihara
Design: Kumiko Shiraki, Ruriko Kasai
Produced by: Momoko Inoue
Country: Japan

Brand name and company name, Lemon Myrtle, is a native Australian medical herb that has both a strong antibacterial effect and a refreshing aroma. It has been called “forest remedy” since ancient times and has been cherished by the Aboriginals. Lemon Myrtle Products is a brand that takes advantage of the plants’ benefits and specializes in product development and sales. Though with many benefits, the plant is not recognizable, and is still unknown in the Japan market. For this reason, we have developed the Lemon Myrtle Lion - a character that is friendly and easy to remember. In addition, as the king of the jungle, the lion symbolizes the strong antibacterial effects. By doing so, we have created a strong icon for our brand and for our future products.