EMILY WEEK 4WEEK LINER SERIES

EMILY WEEK 4WEEK LINER SERIES

Client: EMILY WEEK
Design Company: EMILY WEEK
Creative Direction: Akiko Kakinuma
Art Direction: Yoko Nakamori
Product Management: Yumiko Makino
Styling & Photograph : natsumiito
Country: Japan

EMILY WEEK, a fashion / lifestyle brand that supports women. Taking the body and mind, and biorhythm into consideration, the brand supports women’s hormonal balances and changes during menstrual cycles. It encourages women to discover their own harmony and rhythm by developing original sanitary and aroma blend products.

EMILY WEEK 4WEEK LINER SERIES is made up of 4 themes: rest, active, neutral and balance. It comes in five fabric types: organic cotton, linen, silk, etc., to suit the needs of various female conditions. The packaging design uses minimal and modern visual / design to present the product as a fashion item rather than the traditional sanitary items displayed in pharmacies. In addition, we chose aluminum as a countermeasure against odor for carrying and reusing.

We aim to be fashionable while being friendly to users and to the environment. We encourage all women to find comfort by discovering their own harmony in rhythm.