Oi Ocha Gyokuro

Outstanding in Creativity  |  Beverage

"The brand power of ITO EN tea is simple yet strong, and being able to recognize it as the most premium green tea just by one glance. To pursue the essence of luxury, extra information is not needed on the beverage packaging. This tea is not only a green tea beverage, but it is also used as gifts on special days which therefore it comes with the gift boxes. "

Client: ITO EN
Design Company: KANO Design Office
Creative Director: Shunsuke Yanai
Art Director: Kano Hiroyuki
Country: Japan