Outstanding in Appearance | Food
"PRESS BUTTER SAND is a butter sandwich cookie that is filled with fresh butter from Hokkaido, developed for people to enjoy the flavour of the butter itself. The crispy texture of the cookie is made possible through the "Hasamiyaki" method; made by craftsmen pressing the dough piece by piece in between two iron griddles.
Based on the essence of the product: "Iron - Press - Heat" — we set the design theme as "industrial", displaying objects with a sense of order, and developed a functional and efficient simplicity throughout the packaging and store designs. The vivid orange — the key colour, visualises melted iron, and creates a dynamic movement within the monotonous colours."
Company: BAKE Inc.
Creative Director: Seiji Sadakiyo (BAKE Inc.)
Art Director: Yumiko Kakizaki (BAKE Inc.)