「READY TO STORY」One Last Free Throw
「READY TO STORY」One Last Free Throw
Client: The Fourth Boundary
Design Company: Outlier Products
Country: Japan
“READY TO STORY” is a series of drinkable stories, where narrative and beverage merge into a single experience. Each serving is designed to accompany the time it takes to finish the drink—offering a storytelling experience distinctive to The Fourth Boundary.
As a collaborative project with One Last Free Throw, a story capturing a moment of youth, Outlier Products designed a craft cola with an original flavor and label that embodies the world of the story. In this product, the drink itself is positioned as the gateway into the narrative: by scanning the QR code printed on the label, consumers can access the story directly.
The label design incorporates typographic expressions that reflect the era of the story’s world, featuring low-resolution pixelated type and emojis, along with garbled characters (mojibake). The base Outlier Cola is crafted through a steam distillation process that precisely samples each ingredient, followed by meticulous flavor and aroma design and tuning, resulting in a clear, high-quality cola syrup.
