SHIGUSA.

SHIGUSA.

Client: SHIGUSA. Co., Ltd.
Design Company: General Incorporated Association ZUAN UNION
Creative Direction: Hiroki Hanaoka (SHIGUSA.)
Art Direction / Photography: Kotoka Izumi (IN Inc.)
Design: Hiroki Yasukawa (ZUAN UNION)
Country: Japan

Product Concept

A professional salon-use hair styling brand inspired by hairstylists’ desire for pump-type styling products that can be used effortlessly in place.
Built around the concept of “infusing hair with lasting form and fragrance,” the formula combines damage care with styling performance. Activated by heat, it helps repair hair while maintaining shape, controlling frizz, and protecting against humidity.
Enriched with nine serum and scalp-care ingredients, it offers a gentle yet effective formulation. The citrus-floral-woody fragrance delivers a luxurious, soapy scent with a soft, powdery finish.
The packaging evokes a luxurious antique aesthetic, reminiscent of high-end hotels, while the pump design enhances usability.


Design Concept

Designed under the theme of “luxury antique,” it is suitable even for a refined French bathroom setting.
Both the pump and container are custom-designed molds.
The textured base, inspired by antique bottles, enhances grip while adding a distinctive design detail.

<Products>
SHIGUSA Hard Jelly / 250g
Strong-hold gel that sets with a crisp finish. Easy to style before it locks in place for long-lasting control. Pump-type for effortless use.

SHIGUSA Watery Hair Balm / 250g
Lightweight, non-sticky balm for natural movement. Combines the control of wax with the shine of oil for a smooth, flexible finish.

SHIGUSA Serum-in Hair Milky / 250g
3-in-1 repair milk for soft, airy hair. Use as pre-dry care, light styling, or post-wash treatment.

SHIGUSA Heat Repair Lock Hair Oil / 120mL
Heat-activated repair oil that smooths frizz and adds shine. Keeps styles in place while leaving hair sleek and manageable.