Outstanding in Form | Food
"As a proposal for a new meal from Sanriku, one of the afflicted areas in the Great East Japan Earthquake, this bright and pop package design for canned mackeral was produced. Taking "sava", the Japanese name for mackarel, and the French phrase "Ça va?", meaning "How's it going?", a positive message is sent from the afflicted areas.
We support the fish industry in the Sanriku coasts. Following the yellow "Mackerel in olive oil" and the green "Lemon Basil", from March of 2017 a red packaged "Paprika Chilli Sauce" has launched on the market."
Client: Higashi no shoku no kai (東の食の会)
IWATE KENSAN (岩手県産株式会社）
Design Company: akaoni
Art Director / Designer: Motoki Koitabashi