Sanriku Sakanaya no Nitsuke Series (Sanma/Mackerel/Sardine)

Sanriku Sakanaya no Nitsuke Series

Client: SENREI CO., LTD
Design Company: Miraitos, Inc.
Creative Direction: Suzuki Keisuke
Film Art Direction & Design: Sugajima Ai
Tray Design: NASCO Corp.
Country: Japan

The “Sanriku Sakanaya no Nitsuke Series” is designed for busy people such as working mothers. Freshly caught sanma, mackerel and sardine are quickly processed and gently seasoned in soy sauce and ginger without using any preservatives or chemical seasonings. The serving size is calculated and thought out according to how much a woman can consume. The product can be stored in room temperature for a long period of time, and it can be easily enjoyed as is or better, when heated in a microwave oven.

The tray resembles the image of a white baking dish so that it would not feel lonely or odd when placed onto the dining room table. It eliminates the need to re-plate and saves the time and hassle of washing dishes; making it ideal for people who are busy and don’t have time to cook, but want to eat and enjoy delicious food. The top film is designed so that customers can pick it up with peace of mind; with emphasis on being able to see the contents. The film graphics convey the image of ‘Sanriku’s delicious fish’ and ‘Japanese style’. The reason behind this arrangement also shows our confidence in the product.