Outstanding in Creativity | Beverage
"For the love of ginger.
Lip-smackin’ tasty, farm-fresh and healthy, FICO is a homegrown brand of ginger ale guaranteed to have its flavor work its way to your heart. This tasty ginger mixture is packed only with all-natural ingredients that are hand-picked, and lovingly-brewed into each bottle by a dedicated team of ale-o-holics. Working with growers that do not use pesticides & other toxins, FICO is a brand that believes in the benefits of organic living. Latching onto the brand’s ideals of transparency, we wanted to translate that to its branding and packaging as well. The logo shows what is inside every bottle with a shift in the colours of the ingredient wheel. The packaging itself sleekly shows the story behind the brand so people can see that FICO is made fresh from the farm, to the kitchen, and finally onto the bottles they now hold."
Design Company: Shao
Creative Art Director: Troy Sitosta
Copywriter: Laurice Chan
Designer: Monnik Togle
Photographer: Johan Sisno