Outstanding in Creativity | FOOD
“A brand developed from Mary Chocolate - one of Japan’s well established chocolate manufacturer. We want people to feel excited with chocolate, and have happy communication and dialogues with chocolate. This is the brand concept and message of RURU MARY’S.
The packaging design is inspired by happy moments with chocolate. When customers open the packaging, they discover little illustrations of flowers or trees. We hope that these small discoveries before reaching the product (chocolate) can evoke a sense of excitement and joy.”
Client: Mary Chocolate Co.,Ltd.
Design: Draft Co.,Ltd.
Art Direction: Eriko Kawakami