Outstanding in Form | Beverage
"This project created the package design for these Hakutsuru flagship products. The bottle shape was created in the image of a standing crane, and the bottle colors represent the two varieties of brewer’s rice. With labels that make extensive use of watermarks and other fine expressions, a thread-bound pamphlet telling the saké brewing story, and a thick cardboard outer box, the physical expressions were carefully organized to produce a sophisticated, high-grade feel suitable for a high-price product."
Full line up: Super special select Junmai Dai Ginjyo Hakutsuru Tenku Fukuro-tsuri Yamada-Nishiki
Super special select Junmai Dai Ginjyo Hakutsuru Tenku Fukuro-tsuri Hakutsuru-Nishiki
Client: HAKUTSURU SAKE Brewing Co., Ltd.
Design Company: IROBE DESIGN INSTITUTE, NIPPON DESIGN CENTER INC.
Art Director: Yoshiaki Irobe
Designer: Yoshiaki Irobe / Akiko Uematsu / Hiroshi Homma
Copywriter: Akira Ueno
Photographer: Takaya Sakano
Producer: Yasuo Hayasaka
Find out more on: http://irobe.ndc.co.jp/