KIRISHIMA BEER

KIRISHIMA BEER

Client: KIRISHIMA SHUZO Co., Ltd.
Design Company: EVERY DAY IS THE DAY
Creative Direction: Natsuo Sato
Art Direction: Masuhiro Sato
Country: Japan

DESIGN:

KIRISHIMA SHUZO’s authentic shochu and beer are produced from the eternal times and wilderness of the Kirishima Mountains. The label design arranges the majestic nature in delicate layers; composed of the sky, sunlight, mountain, fog, forest, and so on. The lower part of the label uses an image colour reminiscent of the taste of each beer. The smooth gradation expresses the fine bubbles created by the delicious beer freshly poured into a glass.

PRODUCT:

KIRISHIMA SHUZO, which celebrated its 100th Anniversary in 2016, has begun renewing KIRISHIMA BEER as one of its new challenges. We aim to produce beer with beautiful taste that makes use of the soft and clean characteristics of the natural groundwater: Kirishima Rekkasui. The five flavour / taste variations are: pilsner, pale ale, amber, stout, and hyuganatsu (low-malt beer).