Outstanding in Form | BEVERAGE
"In the label design, the omusubi (Japanese rice balls)'s "rice (white)" and "nori, dried seaweed (black)" is expressed straightforwardly. The product name is in a distinctive typography and creates the outlook of the brand. I aimed to break preconceived notions surrounding Japanese sake packaging."
Client: Niigata Seishu OMUSUBI Seizojo
Brewery: Imayo Tsukasa Sake Brewery Co. Ltd. / Echigo Denemon Co. Ltd.
Design Company: DESIGN DESIGN Inc.
Art Director: Takeaki Shirai
Designer: Takeaki Shirai