Outstanding in Appearance | Food
"Oyatsu Mix" is a "baking and cake mix that lowers the hurdles of making snacks", made under the supervision of cooking expert Nakashima Shiho-san, and commercialised with "Tomizawa Shoten", one of the leading confectionery ingredient manufacturers in Japan. From hotcakes to donuts and muffins, a variety of snacks can be made. Nakashima-san requested for a design with "a light feeling", and the illustration of the hotcakes were done by Motofumi Nakashima-san (a married couple with Nakashima Shiho-san). We truly respect the design in Nakashima Shiho-san's shop "foodmood" in Kunitachi, Tokyo. To those who love the shop, to those who haven't been but always wanted to go, and to those who will come to learn of the shop — we aimed for a bright and approachable package that they will come to love."
Client: Hobonichi Co., Ltd.
Design Company: Hobonichi Co., Ltd.
Deisgner: Michiko Yamakawa
illustration: Motofumi Nakashima