Pers. Active Lab

Pers. Active Lab

Client: Pers. Active Lab
Design Company: Triangler
Project Direction: Chi Yao Tang
Design Management: Hsiang Chia Wu
Art Direction: Chun Yao Huang
Project Management: Hsiang Chia Wu
Design: Chen Hsing Li, Chun Yao Huang
Photography: Yuan Chang
Country: Taiwan

Pers Active Lab is a professional skincare brand positioned as precise, pure, and efficient. It focuses on personalized skincare development, combining AI technology to measure consumers' skin type and condition, and providing accurate skincare products tailored to individual needs.

The products are presented in white painted glass jars, conveying a clean, minimalist, and professional feel. The boxes are made by matte finished coated art paper with the silver hot stamping logo on it, enhancing the product's identity and quality.

The design incorporates angular blocks and laser-like lines to convey the brand's core value of ''precision''. Additionally, the use of sans-serif typography creates a crisp and clean impression, highlighting the brand's professionalism and efficiency.
In terms of color scheme, the main color is pure white, echoing a sense of ''purity and freshness''. Representative colors are then assigned based on the product's specific effects. For example, orange symbolizes radiance, reflecting the product's whitening and translucent effects; red represents anti-aging, conveying a noble and elegant temperament; green signifies natural simplicity, addressing sensitive skin concerns; blue represents hydration and moisturization. The packaging design pays attention to details and texture, allowing consumers to enjoy a high-quality experience when using the products.