Plant Opal

Plant Opal
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Outstanding in Creativity | FOOD

“Since ancient times, rice has always been the pillar and staple in Japanese agriculture. To convey its true value and importance to consumers, Plant Opal was produced. The brand name “Plant Opal” refers to the silicic acid rich in rice plants. It also refers to the brand philosophy - to cherish and value rice as a beautiful jewel.

The design puts emphasis on zen minimalism, a concept widely accepted and cherished by the Japanese people. The variation of rice is communicated to consumers by using different colours for its simple design.”

Client: come inc.
Art Direction and Design: Yosuke Furuta

Find out more on: A NEW PERSPECTIVE