Plant Opal

Plant Opal

Client: come inc.
Design Company: A NEW PERSPECTIVE
Art Direction and Design: Yosuke Furuta
Country:Japan

Since ancient times, rice has always been the pillar and staple in Japanese agriculture. To convey its true value and importance to consumers, Plant Opal was produced. The brand name “Plant Opal” refers to the silicic acid rich in rice plants. It also refers to the brand philosophy - to cherish and value rice as a beautiful jewel.

The design puts emphasis on zen minimalism, a concept widely accepted and cherished by the Japanese people. The variation of rice is communicated to consumers by using different colours for its simple design.