red sea cucumber soap

red sea cucumber soap

Client: Noto Style Store
Design Company: Prospelago.inc
Creative Direction: Katsuhiko Takabatake
Art Direction: Tomoe Takemura
Country: Japan

 DESIGN:

This design conveys simple quality by combining the rescuing image (using the colors: red and white) and the quality of the soap made with natural ingredients containing Noto’s red sea cucumber extract. The shape of the packaging makes use of the form of the product; the packaging box can be stacked into a pyramid for display. Taking away the “unpleasant” or “grotesque” image of sea cucumber, we appointed drag model Namaco Shitorina express the fun, care for beauty, impact and quality of the product. 

PRODUCT: 

The hands of women working in seafood processing plants for sea cucumber are moist despite the harsh conditions of working with water. Inspired by this, Noto’s red sea cucumber soap was developed.