So…Soap+

So…Soap+

Client:  So…Soap+
Design Company: CoDesign LtdCreative Direction: Eddy Yu, Hung Lam
Design: Samuel O
Country: Hong Kong

So..Soap+ is a community organic soap production scheme with its goal to generate jobs for women of disadvantaged level by relaunching a labour oriented industry. The title, So...Soap+, means “Genuine Soap” as well as “Soap for Society”. So...Soap+ products are made with 100% natural ingredients, which are not only good for our skin, but also for our earth.

So..Soap+ packaging introduces 5L container and refill pack to promote refill culture. The community production and sales channels of So...Soap+ also help to reduce the carbon footprint during the processes.