Outstanding in Appearance | Beverage
"As the majority of the grapes used for the wine is from Hokkaido (northern prefecture in Japan), I thought of a design using their symbolic animal; the bear, and a glass filled with rosé.
Rosé is a wine that's often given as a gift, and more familiar than a luxury, so I pictured the playfulness of the label, and a lively scene with people and conversation.
"Unita" means "unity" in Italian.
Through this label, it would be nice if people and their feelings connect, and thus, are able to spend a good time."
Client: overseas co., ltd.
Design Company: Super me inc.
Designer: Atsushi Yamaguchi