Why Not Longhair

Why Not Longhair

Client: WNL
Design Company: BEIGE SST
Design: Yi Jinil
Country: South Korea

WNL All-in-One Curl Cream was developed from a new perspective—
that long hair for men should feel heavy and controlled, rather than light and airy.
The product creates defined, structured textures with an oily, weighty finish,
suitable for both permed and straight hair.

BEIGE SST STUDIO aimed to introduce a new visual language
to the male haircare market.
A triangular prism package was designed to break conventional formats,
while the brand’s core message, “Why Not Longhair?”,
is expressed through bold, continuous typography.

The stretched typographic pattern visually reflects
the flow and weight of long hair,
while the contrast between rough kraft paper and metallic materials
emphasizes both tactility and sensuality.