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Client: HIGHTIDE
Design: Saburo Sakata
Country: Japan

It started with a musician friend, “wouldn’t it be nice if there was a USB flash drive that can store all our music and be given as a present?” This conversation sparked the creation of this USB flash drive. 

How can one feel something like intimacy or warmth when given a flash drive? Digital data is invisible to the human eye and the designs available in the market certainly doesn’t help convey human emotions. This became the base and concept for this product. In order to feel something, it’s important to have a bit of space - your own “blank” that allows you to imagine. 

I hope that the “blank” in this small bottle helps you to recall the warmth of your memories.