+Cheese

+Cheese

Client: BELLEVIE inc.
Design Company: THAT’S ALL RIGHT. INC.
Design / Art Direction: Jiro Mukasa(THAT’S ALL RIGHT.)
Photography: Yosuke Morishita
Food Styling: Shiho Nakatsuka
Country: Japan

+Cheese (Plus Cheese) is a gift sweets brand for online sales that creates a "delicious formula" by combining cheese with ingredients that pair well with it.

Based on the simple idea behind the brand name—"to add"—the concept of "cheese + ingredient = delicious formula" is visually expressed. Using abstract shapes representing cheese and other ingredients, along with mathematical symbols, the combinations of flavors are made visible, creating a visual identity that communicates intuitively.

Designed specifically for online sales, the packaging is positioned as the main communication tool, with the aim of conveying taste and the brand’s world through visual information.