YOBEK

YOBEK

Client: Yobek Inc.
Design Company: kontakt / Querida
Creative Direction: Reika Yoshida
Product Direction: Akiko Fujii
Country: Japan

YOBEK launched on April 13, 2024, as a seamless self-care brand.
With the concept of "seamless" — creating no boundaries for the user — we aim to offer age-less and gender-less products that can be used by everyone, from newborns to adults, gradually expanding the lineup.

Care from Within
Our sensibilities are ever-shifting, fluid and delicate.
If, even for a moment, we can turn our attention inward amidst the noise of everyday life like gently nourishing and cultivating the soil, we can create soft, breathable space in our daily routines.

A sense of eternal, boundless space of fluidity,
allowing conscious engagement with our senses and the present moment,
offering a new perspective on life,
and providing a calming freedom in the midst of everyday life.